HAIR GREYING AND ITS CAUSE
Greying of hair is caused due to depletion of melanin at the hair root. Melanin – a pigment gives hair its natural color. Hair loses its natural color when the melanin level at the hair root decreases.
Greying keeps aggravating as the hair keeps on losing melanin at the hair root and this is a progressive phenomenon.
MELANIN REGENERATION: POSSIBLE IN EARLY STAGE OF GREYING
Once the 1st grey hair comes, it continues aggravating further as melanin continues decreasing at the hair root. However, in the early stage of greying, melanin can be regenerated at the hair root and further greying can be delayed.
SCIENCE OF HAIR COLOUR
Melanin is produced in a cell in the hair root called melanocyte. From melanocyte, Melanin is transported to upper part of hair root and then finally transferred to the hair shaft, thereby giving hair its natural color.
TRUE ROOTS: ANTI-GREYING TECHNOLOGY
True Roots is made with botanical actives and apigenin, a bio-active extract of chamomile flowers, that helps in increasing melanin at the hair root. Its powerful unique formulation has anti-inflammatory and anti-oxidant powers that increase melanin levels in the hair roots.
TRUE ROOTS: CLINICAL STUDY
Unique formulation with patent pending technology
Dermatologist tested and clinically proven
TRUE ROOTS: CLINICAL STUDY RESULT
Progressive changes over 90 days
Melanin Pigment promoters increase by Day 15 in hair roots with daily usage
Over 90 % of people perceived visible reduction in rate of greying+
Clinically proven to show no new grey hair in 90 days*